#2 Yes It's FREE!

The dictionary says that the word FREE means this: costing nothing; requiring no money to be paid.

Okay, there you have it. If it cost nothing and requires no payment. Why the hell do folks fear the word FREE?

Now let's explore what FREE means to the average consumer. FREE to the average consumer means, of no value, beware, and do not trust.

Consumers have been burned every time when the word FREE is involved. They don't want to take anything FREE, because in their mind it means caution.

To some it means a business cannot sell an item or service for a price, so they have to give it away. No matter how good the product or service is, to a consumer FREE means, NO REAL VALUE.

In their defense, with good reason. How many times have consumers been lured in with marketing or advertising using the word FREE? Gazillions! It is no wonder that consumers no longer know what the word FREE really means.

Now, let me tell you what the word FREE means in the business world. It is a marketing strategy. An opportunity to sell a product or service to potential customers.

How often do you give something FREE in your business?

Ask Maddison a marketing question?